Why Did 200 KOLs with a Total of 10 Million Followers Only Sell 280 NFTs?

Conversion rate is only 0.002%, project party releases data.

Written by: Robin Guards Project Team

Compiled by: AididiaoJP, Foresight News

Note: This article is compiled from a post by the crypto project Robin Guards (@RobinGuards, project team) published on X from November 1 to 2, 2026. The Robin Guards project claims to have hired over 200 high Sorsa score KOLs to promote NFTs, with a total of over 10 million followers, but only sold about 280 NFTs, resulting in an extremely low conversion rate. After refusing to pay, they were collectively accused of being a scam, prompting them to release data and operational details to expose issues like follower inflation, mutual promotion, and AI replies on Crypto Twitter. The following is the original text compilation.

There is a follower inflation issue among KOLs on Crypto Twitter, with the following data.

The project party hired over 200 KOLs, with a total of more than 10 million followers. All accounts have a Sorsa score above 400, with Smart Followers exceeding 100, most reaching over 1000. Each KOL posted twice. As a result, only 280 NFTs priced at $5 were sold.

Note: The Sorsa score is provided by the Sorsa platform and is calculated based on the quality of followers of high-impact accounts (KOLs, projects, VCs) in the crypto space, rather than total follower count or engagement. Ordinary or inflated accounts do not receive scores.

Calculating this, the conversion rate is only 0.002%. With a volume of 10 million "followers", only 280 actual transactions were completed.

After the project party refused to continue paying for such results, related personnel began to label the project party as a scam.

Therefore, the project party chose to publicly ask questions (as private communication often results in being blocked):

• Why purchase fake interactions?
• Why send posts to mutual promotion groups?
• Why claim to have influence?
• Why commit fraud against the project party?

The original post named several KOL accounts that had collaborated, demanding public responses.

If they truly have influence, there is no need to purchase it. Real audiences will not be accompanied by bot replies or AI-generated comments, nor will the same group of about 40 accounts appear under every post. If the data is purchased, they are not truly influential people but are selling a false image to teams that are unaware of the situation.

The project party has been operating in this field for two years and is in the same mutual promotion groups, observing that related posts are sequentially released.

Origin

The issue began when a person named @grebby started spreading rumors that the project party was a scam. Ironically, this person is selling fake followers and fake interactions, being one of the larger airdrop farmers in the circle, while also selling paid "advice"; the project party has screenshots. A person who makes a living selling fake influence, after the project party refused to continue paying for fake influence, turned around and accused the project party of being a scam.

Interestingly, many of the KOLs named above are clients of @grebby. They buy "Smart Followers" and fake interactions to package themselves as bigger and more important, then use this false identity to take on promotion contracts from the project party, making the project party pay for influence that does not exist.

First Call, Then Turn Against

These KOLs had previously posted about the project, all with positive content. They accepted collaboration, recommended participation to their followers, and promoted the project. When they discovered machine-generated posts, mutual promotion group increases, identical AI replies, and thousands of views generated in the first second, the project party did not pay, and related personnel turned around to label the project party as a "scam".

This is typical behavior of fake KOLs: they first recommend the project to the community, and after payment stops, they label the project party as a scam. They do not care about the project content or the authenticity of followers, as the followers are not real. The replies under the posts show a uniform applause state. Their focus is solely on the $50 fee for each post.

Real influential KOLs would not recommend projects they have not verified.

For the project party and participants in the crypto field: to avoid being harvested by such accounts, one can directly block them.

Project Party Lists Evidence Screenshots

The project party does not engage in verbal disputes and has released relevant proofs and screenshots.

Conclusion

These accounts do not possess influence, real audiences, or buyers. They only have purchased followers, circular interactions, and AI mutual replies.

For projects, teams, and developers, before making payments, check two things: the ratio of reach to views, and who is replying under the posts. Ask the other party to provide real conversion results from past activities, not just screenshots of views. If the same group of about 40 accounts keeps appearing under each post, the answer is already very clear.

The meme coin community and those who truly do promotions are leaving Crypto Twitter for TikTok and Instagram—where there are still real people. CT has become a closed loop of false numbers: the same group of accounts harvest each other and then sell the packaged fake influence to the next uninformed project.

This is a layered scam. KOLs first buy fake followers and fake interactions to package themselves as influential people; then they take this fake data to secure promotion contracts from the project party; the project party pays, but what they get is a group of fake audiences who will not spend money. The followers are fake, the interactions are fake, and even the "influence" itself is fake. The project party has stopped paying for this setup, and others should not continue either.

Over 200 KOLs, with a total of over 10 million followers, ultimately sold only 280 NFTs. This is the "influence" they speak of—not the kind that brings buyers, but the kind that can deceive the project party's budget. The larger the number, the more it indicates the problem: 10 million followers cannot support 280 transactions, indicating that there are almost no real people among these 10 million.