The Crypto Industry Shifts Towards Creating New Markets

By: www.coindesk.com|10/07/2026 00:59:55

On October 7, Annabelle Huang, co-founder and CEO of Altius Labs, stated that the focus of the crypto industry is shifting from creating new assets to establishing new markets around existing entities. Prediction markets, perpetual contracts for crude oil and gold on Hyperliquid, and Pre-IPO perpetual contracts are creating 24/7 trading markets for objects lacking real-time market pricing mechanisms, such as news events, commodities, and private companies. Blockchain not only creates assets but also expands the boundaries of what can be priced. Traditional financial price discovery is limited by trading hours, access thresholds, and valuation cycles, while on-chain markets can operate continuously and quickly absorb new information, lowering participation barriers. Future market participants may focus more on gaining exposure to asset prices rather than actually holding the assets. Huang indicated that if the crypto industry aims to become a crucial infrastructure for global price discovery, it needs to enhance throughput, latency, liquidity depth, and reliability to support high-frequency trading, risk management, and large-scale capital participation. Therefore, the next phase for the crypto industry may involve establishing pricing infrastructure for more existing assets and events.

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