President's 'Official' Coin Issuance, Market Performance 'Desensitized'; Trump's Crypto Empire Lacks Novelty

By: blockbeats|2025/04/30 16:50:21
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The Trump Media Technology Group, Inc. ("DJT"), caused a stir in the crypto community today as Chief Executive Officer Devin Nunes of Trump Media Company released a letter to shareholders on the day before the company's annual shareholder meeting on April 30, 2025. The letter mentioned the next-phase goals of its social media platform Truth Social, streaming platform Truth+, and financial technology brand Truth.Fi in strong connection with crypto.

Almost on the same day at Dubai Token2049, Eric Trump, son of Trump, revealed that the Trump Organization announced a $1 billion investment collaboration with luxury real estate developer Dar Global to build a Trump-branded hotel and residences in Dubai. The two parties have previously collaborated on projects including Trump-branded golf villas in Muscat, Oman, the Trump Tower in Jeddah, Saudi Arabia, and the Trump Tower in Dubai, but this collaboration marks the first time accepting cryptocurrency payments.

From NFTs to Memecoins, from DeFi to RWA, from social to stablecoins, from mining to blockchain games, the Trump family seems to be engaging in every aspect of Crypto.

President's 'Official' Coin Issuance, Market Performance 'Desensitized'; Trump's Crypto Empire Lacks Novelty

Trump's TruthFi Crypto Plan

Trump has been busy lately.

Switching between his roles as former U.S. President, cryptocurrency entrepreneur, and media company owner. While still preparing limited Trump Tourbillon watches for the top 4 holders of "Trump Coin" attending the TRUMP gala dinner, he then took the stage at Macomb Community College in Warren, Michigan, to deliver his 100-day presidential address.

On the same day as the "100-day address" release, in the Trump Media Technology Group shareholder letter, Trump once again intertwined with cryptocurrency. The letter mentioned that the Trump Media Technology Group is planning to "tokenize" its Truth+ TV streaming platform. In addition, Truth intends to integrate a "digital wallet" and introduce a utility token, initially usable for payment of Truth+ subscription fees, which will later be applied to other products and services within the Truth ecosystem.


Later, it launched another new product called Truth.Fi, which is a financial services and fintech-centric offering. As early as November 2024, the Trump Media Technology Group filed a trademark application for Truth.Fi, stating that the content of its business scope is "downloadable computer software for use as a digital wallet."

Truth.Fi plans to launch its first two products this year, one of which is a customized Separately Managed Account (SMA) developed in partnership with Index Technologies Group and Yorkville America Equities, and a customized Exchange-Traded Fund (ETF) developed in partnership with Crypto.com and Yorkville America Digital. The ETFs business will cover both the cryptocurrency and traditional stock realms.

The letter also mentioned that the overall strategy of the Trump Media Group includes investing up to $250 million of the company's cash reserves in Bitcoin and similar cryptocurrencies, with these assets being custodied by Charles Schwab. Former President Trump, the billionaire majority shareholder of the Trump Media Group, owns over 50% of the company.

$DJT Has "Desensitized"

In the concluding remarks of the open letter, Devin Nunes condemned the market's "naked shorting" behavior, mentioning the observed unusual trading activity surrounding DJT's stock since its debut on the NASDAQ. DJT has appeared on the NASDAQ Reg SHO threshold list for over two months in a row, indicating a high likelihood of "naked shorting" or other signs of manipulation. However, beyond "naked shorting," DJT seems to have larger issues at play.

Disclaimer: Naked shorting is a stock trading practice where the seller, when selling a stock, does not actually hold or borrow the stock but instead sells it directly as a naked short position, committing to deliver the stock in the future. Unlike regular shorting where the stock is borrowed before selling, naked shorting does not ensure the availability of the stock for delivery at the time of the trade.

This is the so-called "grassroots company" that was jointly founded by former President Trump and California Congressman Devin Nunes along with 600,000 supporting investor-participants after Trump was deplatformed by major social media platforms in January 2021. Since its listing on March 26, 2024, it has been dubbed a "Meme" stock due to its association with Trump's influence. In its full-year 2024 financial report, it disclosed a net loss of $4.01 billion for the year, attributed to its imperfect products, strong competitors, consecutive losses, and sluggish user growth, causing its stock price to plummet to a quarter of its previous value.

With the re-election of Trump reigniting market enthusiasm, unfortunately, the market sentiment has not changed fundamentally. Therefore, the Trump Media Technology Group is now looking to tokenize the group, hoping that this concept will attract more funding.

However, after the shareholder letter was released, the market seemed unimpressed, whether it was the cryptocurrencyization of Truth+ or TruthFi's grand plan to bridge crypto and traditional finance. It seems that the Trump Media Technology Group has not yet found that "gem on the crown."

Brainless "Rerun Script," Trump's Crypto Empire Lacks Freshness

Trump's connection to the cryptocurrency world is deepening rapidly, with continuous related developments showing almost no sign of slowing down. The "Crypto President" is speeding along this road. Yet, it seems that the car the Crypto President is riding is still the one that conquered the "real estate" industry decades ago.

NFTs & GAMEFI

In 2024, Trump launched an initial batch of around 50,000 NFTs priced at $99 each, which sold out in less than a day. Similar to the Trump Coin a year later, by purchasing "Trump" NFTs, one could attend his banquet events. Many people at the time bought Trump trading card NFTs for over $10,000, and he seemed to find a business opportunity in this. Trump then released multiple sets of NFTs again, which were later used for his MemeCoin a few months later.

According to Fortune, multiple sources revealed that Trump is collaborating with his business confidant, Bill Zanker, who helped Trump launch NFT projects, to develop a crypto-based real estate-themed game set to launch by the end of April this year, although no official information has been released so far.

DeFi & Stablecoin

World Liberty Financial was established in August 2024, with members of the Trump family becoming supporters and ambassadors. Trump became the "Chief Cryptocurrency Advocate," inevitably tying the two together. In October 2024, WLFI launched the non-transferable governance token $WLFI, with the Trump family holding 2.25 billion WLFI tokens and entitled to 75% of net protocol revenue, aiming to raise $300 million.

Initial sales only reached $12 million until Trump was elected president, causing a frenzy in the market leading to a rapid sell-off. TRON founder Justin Sun went even further, investing $30 million to become its largest external investor. WLFI then announced investments in multiple tokens, and to this day, the funds in its address have shrunk from $400 million to $100 million.

In March 2025, WLFI announced a partnership with Binance to launch a USD-pegged stablecoin called USD1. Initially, it will be issued on the Binance Smart Chain and Ethereum blockchain, centrally managed by World Liberty Financial, with capabilities such as "freezing accounts," "blacklisting transactions," and "permission to adjust policies." The significant level of control led the cryptocurrency community to question the stablecoin's "decentralization" concept. However, Eric Trump's recent public statement highlighted the true purpose behind it, stating, "Everything that can be done on the blockchain is more efficient than the current operation of financial institutions, and SWIFT is a disaster." After years of restrictions within the traditional financial system, he sought to define his own rules, shifting his focus to the payment system.

Memes

On January 17, 2025, Trump officially launched a Memecoin named after him—TRUMP, with an initial supply of 1 billion tokens, of which 200 million were publicly sold, and 800 million held by Trump's companies, "CIC Digital LLC and Fight Fight Fight LLC." The token quickly sparked global discussions, skyrocketing to a market capitalization of $7 billion. Despite its high value, the market enthusiasm continued to grow, with many still viewing it as a significant positive for the Crypto market and continuously buying in. It wasn't until the third day after TRUMP's launch that the First Lady, MELANIA, also issued her own eponymous token—MELANIA. It was then that the market realized the issue, and the value of both tokens began to plummet.

Until the recent token unlock day, a large number of whale investors' tokens needed to be unlocked. The Trump team employed a tactic used with NFTs several months prior, announcing that the top 220 holders would have the opportunity to have a private dinner with Trump, generating FOMO sentiment within the community and causing the coin price to soar. However, while the previous dinner only cost $10,000, this time it was set at $300,000. Blockchain analysis firm Chainalysis pointed out that this memecoin had generated hundreds of millions of dollars in crypto profits for entities related to Trump.

Bitcoin Mining

Just at the end of last month, Bitcoin mining publicly traded company Hut 8, on March 31, announced in an official press release its collaboration with members of the Trump family to establish the American Bitcoin Corp. Eric Trump will serve as the Chief Strategy Officer. Hut 8 will hold 80% of the new company, with the remaining 20% owned by investment entities, including the Trump brothers, under American Data Centers. The company plans to list on NASDAQ under the ticker symbol "USA."

From social media platform tokenization to building a real estate empire that accepts crypto payments, from stablecoins, memecoins, DeFi, NFTs to Bitcoin mining, the Trump family is embedding cryptocurrency into every corner of its business and political landscape in his own way. The crypto industry has never been so deeply intertwined with a U.S. president and his family as it is today.

But even though these projects lack originality, Trump continues to sweep through the crypto market with an Old School corporate takeover approach using his personal influence and emotional incitement ability. Whether you are a builder, trader, or project team, it is almost impossible to ignore the momentum the Trump family has stirred up in the crypto world. This great leap forward by the Trump family is not just a show; it may herald the narrative center of the next cycle, no longer solely defined by developers.

Sources: Yahoo Finance, MZIQ

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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