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Moonbirds' parent company unveils the "Birbillions" strategy: Benchmarking against PopMart, aiming for $1 billion in physical revenue
By: theblockbeats.news|2026/01/14 22:30:17
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BlockBeats News, January 14th, Moonbirds' parent company Orange Cap Games (OCG) officially released the "Birbillions Thesis" whitepaper, proposing a hybrid business model of "Physical Collectibles + Crypto Memes." The whitepaper points out that the core pain point of the crypto industry lies in the disconnect between "Serious Companies" and "Absurd Memes." OCG aims to capture the attention of non-crypto users through physical toy distribution (via channels such as Asmodee, GTS) and use the $BIRB token as a value coordination layer.
Data shows that OCG's second-year physical revenue has reached $8 million. The argument claims that its goal is to become the first crypto-native consumer enterprise to achieve $1 billion in annual revenue through physical sales, without relying on transaction fees or token sales.
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