Binance Wallet IDO Survival Report: 10 Projects' Real Data Proves Narrative is More Important Than Traffic?

By: blockbeats|2025/04/24 11:45:03
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Original Title: "Real Data from 10 Projects: Binance Wallet IDO Project Survival Report"
Original Source: Klein Labs

In the current phase of Web3's adjustment period, the Initial Token Generation Event (TGE) is no longer just a simple fundraising method but has become a battleground for projects and the market. Especially in the current environment of liquidity contraction and investor confidence crisis, how to launch and in what manner to launch has become a topic that project teams must carefully consider.

IDO is a common form of TGE. From early platforms like Coinlist, many top-tier projects have been born through IDOs. However, as the number of projects has increased, the wealth effect of IDOs has diminished. Every move by Binance also constantly stirs the market's nerves. Since 2025, the Binance Wallet IDO has become the choice for many projects to launch. Its characteristics of "low barriers, high heat, strong traffic" quickly became the market focus, attracting a large number of startups and community attention. But it has also exposed a series of fundamental changes in the new coin market structure, valuation system, and project logic.

However, is this model truly suitable for every project? Which projects can quickly amplify their narrative and complete a cold start through it, and which projects may encounter the dilemma of "opening high and falling low" after the market noise? The Klein Labs Research team conducted systematic data research and structured analysis of 10 Binance Wallet IDO projects that have gone live, attempting to help project teams make smarter decisions from a strategic perspective.

1. Background: What kind of market cycle are we in?

We have clearly observed the evolution of market investment preferences over the past few months:

· Early preference: High valuation + low circulation model (VC-led, short-term speculation)

· Mid-term frenzy: Fully circulating Meme Coin model (zero-threshold hype)

· Current turning point: The market is returning to a focus on strong fundamental and sustainable projects

At the same time, the structure of the TGE model is also undergoing three stages of evolution:

· Early model: Low valuation issuance + market value discovery mechanism (narrative-driven)

· Mid-term Mode: High Valuation Issuance + Insider Arbitrage (Through OTC or Immediate Sell Post Unlock)

· Current Status: Reverting to Low Valuation Opening (Lack of Buying Interest, No One Willing to "Catch the Falling Knife")

This market state is most intuitively reflected in what we see in the Binance Wallet IDO project's low valuation launch. The project must exchange a modicum of market attention for an extremely low valuation and unlock ratio. Behind this is an important logic:

The TGE valuation is not a reflection of "project future value," but a current comprehensive mapping of market liquidity, listing expectations, narrative intensity, and market-making system.

II. Binance Wallet IDO's Traffic Effect Is Still Strong, but Rhythm Control Is Key

From the data perspective, Binance Wallet IDO has brought significant market attention and brand exposure to projects:

Binance Wallet IDO Survival Report: 10 Projects' Real Data Proves Narrative is More Important Than Traffic?

· Average number of participants is 80,965 people;

· Single fundraising ranges from 60,000 to 443,000 BNB;

· Over-subscription rates range from 6,900% to 36,500%.

Among them, KiloEx reached an over-subscription rate of 36,492%.

Binance Wallet IDO easily leverages the attention of hundreds of thousands of users, even in a generally cold market, still attracting tens of millions of dollars' worth of assets. Although with mechanism optimization, the user participation threshold has increased, it can effectively filter out high-quality users with more long-term value and stickiness, bringing a healthier user structure and community foundation to the project team, aiding in subsequent community operations and user conversion.

With the support of the Binance Wallet's light touch mechanism, project teams can still gain strong cold-start momentum, significantly compressing the user acquisition path and cold-start costs.

III. TGE Models Are Being Decentralized, Wallet IDO Projects Are Generally Launching at Low Valuations

Through data analysis, we found that the Binance Wallet IDO projects exhibit a clear commonality in tokenomics:

· IDO stage token release ratios are generally low, ranging from 2% to 5% of total supply, averaging 4.44%;

· The Initial Circulating Supply Ratio during the Token Generation Event (TGE) phase is usually between 20% and 30%, ensuring that the initial market liquidity is not excessively diluted;

· The Fully Diluted Valuation (FDV) corresponding to the IDO phase is between $10 million and $30 million. Overall, this range falls within a relatively reasonable or slightly low valuation range.

During this phase, the project team is still willing to conduct the TGE through a Binance Wallet IDO, considering the following:

· The product is already developed and there is a need to issue tokens to access usage scenarios/incentive systems/settlement systems;

· There is a need to attract community attention and trading support cost-effectively, equivalent to conducting a large-scale marketing campaign to establish liquidity;

· Upholding a long-term vision, accepting a low valuation, low token release, and slow-paced growth.

Projects participating in the current stage of Binance Wallet IDO have to endure the pressure of low valuation due to the market's lack of confidence. However, this situation can also reserve more room for market capitalization growth for excellent projects.

IV. Exchange Performance: Binance Wallet IDO is a Gateway to Binance, Not the Final Destination

In the imagination of many teams, the Wallet IDO signifies "listing on Binance." However, the reality is far from this:

· Binance's spot listing rate is 40% (SHELL, BMT, PARTI, HYPER);

· Approximately 90% of projects land on the Binance Futures market;

· Bybit has a 70% spot listing rate and an 80% contract listing rate;

· The current listing rate on Korean exchanges is relatively low and non-standard.

Binance Wallet IDO does not equate to listing on Binance. The Binance Wallet IDO provides more like a trial ticket to enter Binance's traffic ecosystem. Whether a project can officially enter the spot market depends on the post-listing data performance, user feedback, and Binance's internal evaluation by the trading team. Project teams should consider it as a "pre-show before the main stage" and prepare adequately for listing and secondary liquidity support.

V. Price Trend: Strong Start, Long-term Performance Depends on Operations and Market Strategy

Based on the current data, most Binance Wallet IDO projects have performed well on the first day, with a generally impressive Return on Investment (ROI):

· PumpBTC saw a first-day price increase of up to 760%, and KiloEx's ROI performance was similarly remarkable.

· Although there was significant price volatility on the first day, the project's medium- to long-term performance depends more on continuous operational capability, market management strategy, and a clear long-term development plan.

· It is worth noting that some projects (such as MyShell, Bubblemaps, PumpBTC) have chosen to actively expand into the Korean market post-IDO to drive future growth.

While Binance Wallet IDO projects often experience initial hype, if the project lacks long-term planning, it will struggle to withstand the multiple challenges present in the current market environment—such as weak buying pressure, investors no longer chasing short-term liquidity, insufficient medium- to long-term fundamental support, and premature depletion of narrative value. Against this backdrop, there has been a gradual divergence in the market performance of different projects.

Short-term hype may be easy to come by, but what truly determines whether a project can go the distance is still continuous operational capability and market management strategy. Project teams need to plan the control rhythm of the secondary market and investor relations management in advance to avoid rapid price drops and achieve the steady release of long-term value.

VI. Trading Heat Performance: A True Reflection of Market Attention and Capital Momentum

The market performance of Binance Wallet IDO projects varies by project, but overall, the trading heat is generally high:

Projects like PARTI, BMT, and BR have stood out, with first-day trading volumes exceeding $20 million each

The high trading volume is not only related to initial traffic but also closely linked to the project's narrative strength, tokenomics design, and market expectation management;

IDO is just the "ignition point" of hype, and whether it can maintain the hype and ignite the secondary market depends on the project's overall execution and operational rhythm control. Many underperforming projects quickly fell silent post-TGE, either due to a lack of sustained content output to maintain topic relevance or due to out-of-control market management leading to rapid confidence decline.

Conclusion: Binance Wallet IDO is a "value filter" and a narrative validation

Binance Wallet IDO is a structured, high-leverage cold start method that is currently used by Web3 projects to kickstart their narrative, build consensus, and amplify attention. It provides project teams with a playbook for leveraging a large volume of noise at a low cost, but it also places a strong emphasis on the team's execution, operational planning, and marketing management capabilities.

The data performance of Binance Wallet IDO reflects a profound evolution in the market's valuation logic and issuance model. It is not the end point, nor is it a pass, but rather a window through which a product vision can be validated at low cost and market mechanisms can be trialed.

It is precisely because the market is currently in the late stage of low confidence, low liquidity, and high caution that there is a greater need for projects that are truly committed to long-term development to come forward and use the Binance Wallet IDO to showcase their product value, narrative pace, and operational capabilities.

It is not suitable for everyone, but for those teams with a clear story, defined pace, and long-term development intentions, it is an important springboard to enter the Binance ecosystem and mainstream market visibility. In the window of time when the bubble bursts, the market returns to the essence of value. This is actually a positive signal for teams that truly want to make things happen and have long-term vision.

Like all platform-based IDOs, after the brief joy, how can the feast continue? This is also a question that Binance Wallet needs to consider. Simply put, if Binance Wallet IDO can continue to be the preferred launch platform for quality assets, then its lifecycle can be extended as much as possible. Behind this is the understanding of "quality assets." What projects does the industry really need? Which projects are suitable for development in this world? Each and every one of us needs to think deeply about this.

This article is contributed content and does not represent the views of BlockBeats.

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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